Stepped In It
Talking Points Are Crucial To Media Success: If you’re a CEO, business owner or high-level supervisor you’re always in the spotlight. That means the probability of being interviewed by the media is high. Every leader should have a set of talking points and a media relations plan for potential interviews that moves the ball forward for their company. Winging it, which is not what this public relations agency recommends, is a sure recipe for disaster. Just ask Michael Vick.
No stranger to poor public relations, Vick’s latest media frenzy revolves around his comments about wanting to own a dog. Preparation for interviews, a solid set of talking points, and a little discipline would have prevented Vick from another firestorm of controversy.
What was his public relations agency thinking? Vick is now in the midst of a great comeback story. He’s the star quarterback of a powerful NFL team in the hunt for a playoff spot. He’s doing amazing things on the field; in fact, he’s playing better than ever and the media and fans in Virginia Beach, Norfolk, Chesapeake, Hampton Roads and beyond love it. Why on earth would he even consider talking about dogs at this moment in time?
When you have been the poster boy for animal cruelty based on your past behavior, it makes no sense to raise the very topic that put you in prison and earned you the scorn of millions. His media relations actions demonstrate a complete lack of thought and preparation.
Whether you’re leading a company or are a highly visible person in Virginia Beach, Norfolk, Chesapeake, Portsmouth, Suffolk, Hampton, Newport News or Hampton Roads, controlling your image and public relations should always be on your mind. Your image management plan should always include a media relations strategy and well prepared talking points. Effective talking points provide a blueprint to help you flourish in any media interview, hostile or friendly.
If you were called by a reporter today to talk about your business, or to rebut an anonymous accusation against your business, how would you perform? Would you cruise to success or be thrown to the dogs?
For a no-cost phone consultation, feel free to call David Rourk at (757) 478-0150.
About Rourk Public Relations
Our public relations agency is expert at media relations and generating media coverage for a wide range of clients in Virginia Beach, Norfolk, Chesapeake, Portsmouth, Suffolk, Hampton, Newport News, Hampton Roads, and throughout Virginia.